Strategy Reading List

Good to Great
James C. Collins

The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Keith R. McFarland

Hide a Dagger Behind a Smile
Kaihan Krippendorff

Blue Ocean Strategy
Kim Maubourgne

All Marketers are Liars
Seth Godin

The Inside Advantage
Robert H. Bloom

Harvard Business Review Article # 99401
Turning Goals into Results: The Power of Catalytic Mechanisms
James C. Collins

Harvard Business Review Article # 99501
Building Your Company’s Vision
James C. Collins and Jerry I. Porras